Architectural Case Studies

Documented Work. Strategic Remediations.

Every breakdown examines structural remediation challenges, before/after technical layouts, and strategic execution steps.

Digital Products

5 min

Artisanal Marketplace Scale-Up

We transformed a fragmented Etsy-to-Web storefront into a high-converting artisanal marketplace.

Before

1.2%

After

4.8%

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Coaching

7 min

Elite Performance Coaching System

Scaling a high-ticket coach from manual DMs to an automated diagnostic conversion engine.

Before

15%

After

32%

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SaaS

12 min

Zero-Trust SaaS Architecture

Hardening a Fintech SaaS infrastructure while significantly improving the user onboarding experience.

Before

High Risk

After

Zero Leak

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E-Commerce

6 min

Premium E-Commerce Headless Build

A complete headless rebuild for a premium aesthetic brand to regain audience trust.

Before

$124 AOV

After

$146 AOV

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High-Ticket Coaching

8 min

Executive Performance Coaching: Global Authority Pivot

A complete reconstruction of the founder's positioning and funnel logic, resulting in a consistent $18.4k weekly revenue increase through authority-led conversion.

Before

1.2% CR · Lower Tier Leads

After

4.8% CR · Premium Architecture

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Coaching

4 min

From 2 Calls/Month to 15: Coach Website Transformation

High traffic but no bookings. A new lead capture, CTA placement, and social proof strategy changed everything.

Before

2 calls/mo · High drop-off

After

15 calls/mo · Consistent flow

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Digital Product

6 min

The $18K Revenue Increase: Digital Product Page Rebuild

Traffic wasn't the problem. The checkout was. One rebuild, 60 days, +$18K monthly recurring.

Before

$4K/mo revenue

After

$22K/mo revenue

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Expert

4 min

Authority Positioning: Expert Site Rebuild

The expertise was there. The website wasn't reflecting it. A positioning-first rebuild changed the client tier.

Before

Inconsistent leads

After

Premium client flow

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Digital Product

7 min

Online Course: From Launch Failure to $45K Quarter

Second launch after a full rebuild. Same audience, same investment equilibrium — completely different result.

Before

$8K launch · 0.9% CR

After

$45K quarter · 3.8% CR

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Coaching

5 min

Coaching Funnel: 6x Booking Rate in 21 Days

New hero, new CTA, new testimonial placement. The math changed completely.

Before

1.1% booking rate

After

7.4% booking rate

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Digital Course

5 min

How Sarah Tripled Course Authority in 45 Days

Course creation is high margin, but low authority kills sales. We rebuilt the trust architecture.

Before

$1.5K/mo

After

$6.3K/mo

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