4 competing CTAs on the homepage with no clear primary action
Cal.com booking link buried on the contact page, 3 clicks away
Social proof was generic — no coaching-outcome-specific testimonials
Stripped to a single above-the-fold CTA: 'Book Your Strategic Alignment Session'
Embedded booking widget directly on homepage — zero extra clicks
Added 3 testimonials with specific coaching outcomes near the booking widget
Day 1–2: Audit + conversion strategy report
Day 3–4: Wireframe + copy review
Day 5–12: Full rebuild and Cal.com integration
Day 13–14: Testing, launch, and review
I had 15 booked calls my first month after launch. More revenue than the previous 3 months combined. The embedded calendar alone changed everything.
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