5-step booking path: Homepage → Work With Me → Scroll → Click link → External Cal.com page
CTA copy was passive: 'Book a Discovery Call' with no urgency or specificity
Strongest testimonial hidden at the bottom of the Work With Me page
Embedded booking widget directly on homepage and Work With Me page
Rewrote CTA: 'Claim Your Strategic Clarity Session — Limited to 5/Month'
Moved best testimonial directly above booking widget
Day 1: Funnel audit — identified booking path as primary issue
Day 2–5: Cal.com embed, CTA rewrite, testimonial repositioning
Day 6–14: A/B test embedded vs linked calendar
Day 15–21: Full page refresh with optimized layout
From 22 booked calls to 148 in one month. The embedded calendar was the single biggest change. Sometimes the problem is simpler than you think.
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