Manual PayPal flow with up to 24-hour delivery wait time
No post-conversion optimization in the flow
Unknown pricing anchor — no 'most popular' signal or comparison context
Moved to Stripe + Gumroad: instant delivery, automated email sequence
Added post-conversion transformation bundle at 60% attach rate
Rebuilt pricing table with comparison context and 'Most Popular' badge
Day 1: Emergency checkout audit
Day 2–4: New checkout flow design and Stripe integration
Day 5–10: Full landing page rebuild
Day 11–14: Upsell sequence, testing, launch
Revenue went from $4K to $22K in 60 days. I wish I'd done this 2 years earlier. The checkout fix alone recovered more than 10x the project cost.
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