Course: From $8K Launch to $45K Quarter
Problems Identified
Text-heavy landing page with no video proof of course outcomes
Pricing listed first without context or comparison anchor
Mobile checkout broken on iPhone — 60% of his audience
The Elevizen Protocol
Added 2-min demo video showing course outcomes above the fold
Built comparison pricing table with 'Without Course vs With Course' framing
Full mobile checkout rebuild with Apple Pay support
Rebuild Sequence
Day 1: Pre-launch emergency audit (7 days before launch)
Day 2–4: Priority redesign of hero + pricing + checkout
Day 5–6: Mobile rebuild and testing on 8 device types
Day 7: Launch
Same audience. Same product. Same investment equilibrium. The only change was the page. Second launch made more in 3 months than the first made in a year.
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