Text-heavy landing page with no video proof of course outcomes
Pricing listed first without context or comparison anchor
Mobile checkout broken on iPhone — 60% of his audience
Added 2-min demo video showing course outcomes above the fold
Built comparison pricing table with 'Without Course vs With Course' framing
Full mobile checkout rebuild with Apple Pay support
Day 1: Pre-launch emergency audit (7 days before launch)
Day 2–4: Priority redesign of hero + pricing + checkout
Day 5–6: Mobile rebuild and testing on 8 device types
Day 7: Launch
Same audience. Same product. Same investment equilibrium. The only change was the page. Second launch made more in 3 months than the first made in a year.
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